Direct marketing: Nearly 90% of citizens were in favour of a fully opt-in (prior consent) regime for direct marketing calls. In contrast, 73% of industry respondents favoured a fully opt-out (right to object) regime.
The report also suggests that the Commission is likely to look further at extending the ePrivacy rules to VOIP and instant messaging.
There are no real surprises here, but it should remind businesses that consumers continue to take their privacy rights seriously.
The Commission is expected to issue a full review of the consultation responses in Autumn 2016, and publish legislative proposals by the end of the year.