Digitization has an impact on companies in various sectors. In each case the impact is a different one which makes it essential for companies to have a good understanding and view of what they face and how digitization will affect their company: which opportunities can be seized and which threats have to be faced? 

In their article "The economic essentials of digital strategy", McKinsey illustrate the impact of digitization on companies and their strategies by way of comparing digitization to surfing, and give an overview on the key points to be taken into consideration by companies when trying to find a digital strategy to their needs.